22 June 2021

LMA unveils future model for Delegated Business  

The Lloyd’s Market Association (LMA) today revealed the conclusion of a six-month project to reimagine the end-to-end model and vision for delegated authority business, through the lens of the market and its distribution partners of brokers and coverholders.  

The data-driven and digitally enabled DA vision establishes a model of choice in pre-placement, placement, and post-placement activities, in a way that re-engineers processes, and re-invents how we can distribute, place, oversee, and service DA business.    

The vision is a radical departure from the existing costly, inefficient, and complex model that can make the Lloyd’s market difficult to trade with versus competitors. Key components of the end-to-end model also enable greater competition and transparency of distribution activities at costs, in a way that benefits the market, distribution partners and policyholders. 

The model is the result of the LMA’s Project DARE, in partnership with consultancy 6point6, which sought unprecedented levels of engagement with global distribution partners. The outcomes and opportunities generated by the DARE project will be taken forward as part of an ongoing stream of engagement with the Future at Lloyd’s Programme, LIIBA, and the MGAA, which will enable market supported practices and solutions to be designed and developed as part of ongoing market reform, under the oversight and support of the LMA Board.

LMA's Delegated Authority Committee chair Nigel Roberts said: “It is with great pleasure that we announce the DA model and vision as part of DARE. This new model is the culmination of a concerted market-wide effort and is capable of not only arresting but reversing the declining revenues London derives from DA partnerships. It is a solution from the market for the market, and we would urge support for its implementation to enable all stakeholders to benefit from its powerful abilities to drive growth, increase efficiencies and deliver cost savings.” 

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Notes to Editors 

A full list of LMA Board members can be found here.

Media relations contacts

James Milne, Communications Director, LMA
Tel: 020 3789 3466; Email:

Richard Adams, Haggie Partners
Tel: 020 7562 4444; Email:

About the Lloyd’s Market Association (LMA)

The Lloyd's Market Association (LMA) exists at the very heart of Lloyd's, a world-leading global marketplace for complex risk where solutions to challenges are delivered every day. All 51 Lloyd's managing agencies, who write approximately £36 billion of premium per annum, and all Lloyd's members agents, are members of the LMA.

We represent our members' interests to organisations including governments, regulators, and the market's central supporting body, the Corporation of Lloyd's. We provide professional and technical expertise in areas ranging from model policy wordings to the implementation of innovative technologies. We connect with our members to identify and resolve issues facing the market, and work in partnership with Lloyd's and the other market associations to influence initiatives and outcomes. We operate the market's most comprehensive technical education service, the LMA Academy. For more information visit:

About 6point6

6point6 drive the right change in an organisation through the positive impact of technology. Leading with strategy, design and architecture, we connect cloud, data, and cyber to engineer and deliver large-scale, complex transformations across public and private sectors. We help you realise the value of your business strategy, allowing you to engage in a more meaningful way with your end customers. Transformation Secured.